Privacy policy

Last updated: 16 September 2026

This Privacy Policy explains how Missinglinks Enterprises Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or purchasing from us, you agree to the practices described in this Privacy Policy.


1. Data We Collect

We collect the following categories of personal data:

Information you provide

  • Name

  • Email address

  • Billing and shipping address

  • Payment details (processed securely by third‑party providers)

  • Account information

  • Customer support messages

  • Checkout consent confirmations (including digital‑download consent)

Information collected automatically

  • IP address

  • Device type

  • Browser type

  • Cookies and usage data

  • Shopify analytics data

Information from third parties

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Marketing platforms (if you opt in)


2. How We Use Your Data

We use your personal data to:

  • process and fulfil orders,

  • provide digital content access,

  • manage your account,

  • communicate with you,

  • improve our website and services,

  • comply with legal obligations,

  • prevent fraud and misuse.

We do not sell your personal data.


3. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contractual necessity (processing orders, providing services)

  • Consent (marketing emails, digital download consent)

  • Legal obligation (tax, accounting, consumer protection)

  • Legitimate interests (fraud prevention, service improvement)


4. Cookies

We use cookies to:

  • enable essential site functionality,

  • remember your preferences,

  • analyse site performance,

  • support Shopify’s e‑commerce features.

You can manage cookies through your browser settings.


5. Sharing Your Data

We share your data only with trusted partners:

  • Shopify (website hosting and e‑commerce platform)

  • Payment processors

  • Email service providers

  • Legal authorities when required

All partners comply with UK GDPR.


6. Data Retention

We retain your data only as long as necessary for:

  • fulfilling orders,

  • legal compliance,

  • resolving disputes,

  • maintaining accurate business records.

Digital download consent records are retained for legal compliance.


7. Your Rights Under UK GDPR

You have the right to:

  • access your data,

  • correct inaccurate data,

  • request deletion (where legally permitted),

  • restrict processing,

  • object to processing,

  • request data portability,

  • withdraw consent at any time.

To exercise your rights, contact info@missinglinks.store.


8. Protecting Your Data

We implement technical and organisational measures to protect your data, including:

  • encrypted payment processing,

  • secure Shopify infrastructure,

  • restricted access controls,

  • regular security reviews.


9. International Transfers

Shopify may transfer data outside the UK. All transfers comply with UK GDPR through approved safeguards such as Standard Contractual Clauses.


10. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of our website constitutes acceptance of updated terms.


11. Contact Information

  • Email: info@missinglinks.store
  • Missinglinks Enterprises Ltd 
  • 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
  • Company No. 16196092